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After some self-reflection and discussions with friends, I realized the importance of context in this situation. My business partner Ben has also become a personal friend. When he asked me to join him on NATURIUM I was honored, as I had already advised him and felt a personal connection to the brand. Behind the scenes, we had discussed a variety of business collaborations and strategies. Candidly, I wasn’t certain if any of them would come to fruition.
In April, when I first mentioned NATURIUM on my Mixed Makeup and personal platforms, and through May, we did not have an agreement in place. For many reasons, this was delayed. At this point, I believed there was a real chance that our deal would fall through.
I decided to talk about NATURIUM because I was asked for my opinion by followers. I genuinely loved the concept of this emerging brand. I saw all the finished product and packaging come together when I received the first press kit with the full collection. I was so excited.
It was my mistake to talk about NATURIUM without disclosing my relationship with the brand. I did not make a disclosure, because I was uncertain of what to disclose. At this time, we were in such an in-between place on my role. Simply, nothing had been finalized with NATURIUM.
Towards the end of May, we revisited solidifying my role as a co-founder of NATURIUM. I was thrilled because I feel connected to the brand, as many of the products are my personal concepts and others have evolved with my input.
On June 12th, Ben and I signed our official deal together.
We plan to donate to the following three organizations that I personally and my team love and want to support:
Facing History and Ourselves:
“Facing History and Ourselves uses lessons of history to challenge teachers and their students to stand up to bigotry and hate.”
“Our mission is to activate, connect, and mobilize the largest racial equity community in tech to dismantle the structural barriers that prevent the full participation and leadership of Black and Latinx people in the innovation economy.”
The Trevor Project:
“The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people under 25.”